PRO Values

In 2021 we learned many lessons. One of them, is the importance of evolution. When we became LandPro Equipment, we created our core values. This year, our core values evolved into more. They evolved into the simple statement of who we are as a company, who our employees are and what drives us. 

Our Values evolved and now perfectly define who the LandPro Family is and how they work for our customers and each other every day.

Who is the LandPro Family? 
They are the PROs. And every day they live and work to emulate our PRO Values.

Professionalism
"Be the expert in your field while representing the 'We not Me' mentality.”

We don’t expect anyone to start out knowing it all, but we know that our LandPro family offers thousands of years of experience to learn from. In addition, we have invested in a training program lead by a true professional with the sole intention of helping others grow and achieve their professional goals.

But what is the We not Me mentality? No single member of the LandPro family is more important than the other. We all need each other so that we can achieve our ultimate goal of exceptional customer service. 

No “I”s, “Me”s, or “MY”s exist at LandPro – WE work hard for OUR customers… and each other.

Respect
“Treat everyone with the respect you wish to receive.”

It's simple and it's fundamental. At the end of the day our goal is to treat all of our customers and our LandPro Family the way in which we want to be treated. We won't always agree. We will make mistakes. It won't always be easy. But through it all we will treat each other and our customers as they should be - with thoughtful consideration and respect.

Outstanding Service
“Deliver an exceptional customer experience – every time.”

It doesn’t matter the role of a LandPro PRO, everyone’s goal is to deliver an exceptional customer experience – every time. Every technician wants to prepare or fix a machine in a way that makes their customer proud to own their machine. Every parts PRO knows that they are a solution provider for a customer in need of an answer to a problem. Our Sales PROs take great pride in being able to match their customer with the equipment they will use to work their land. We strive to make every customer feel the gratitude we have that they choose to work with us. 

We know that whether a customer is choosing a mower for their home or a planter for their field – who they do business with is a big decision. Our last PRO Value is to never lose sight of that and to always work our hardest for all of our customers.